Simmons College Campaign Video
The Center for Women and Business at Bentley University
Digital-11 went on to be hired by the CWB to produce their “Best Practices Forums,” which brought in experts in gender and the workplace. In the ensuing years, the CWB decided to forgo the online tool-kit, and decided to produce, in its place, a compilation of videos that would be helpful to the many companies looking to understand the advantages of increasing the number of women in top managerial and C-suite positions, as well as creating pay equity and a more gender-sensitive workplace. Digital-11 found ways to amortize the cost of those initial toolkit videos by using that previously shot footage in innovative, unexpected ways for the compilation.
Digital-11 has since worked with Bentley to create many other informational videos which are to be incorporated with their new website this Fall of 2015, while Digital-11 also worked with the CWB to present the insights at their recent, groundbreaking collaboration with previous Massachusetts Governor Deval Patrick entitled “The Corporate Challenge,” which aims to help Massachusetts companies alleviate gender inequality in the workplace and put forth recommendations for measurable action within company structures.
The CWB will be using the longer version of these “Corporate Challenge” videos to help recreate “The Corporate Challenge” in other states. We are proud to help support the CWB’s ongoing mission to help women in the workplace and excited to see it spread to other states via video.